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2016 December 09 10:43

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MINI Connected gets a fresh start.

The MINI Connected app has been relaunched for a new generation of MINI drivers.

2016 December 09 10:43

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MINI Connected gets a fresh start.

The MINI Connected app has been relaunched for a new generation of MINI drivers. As with the new MINI look and feel, the focus is on the essentials – with simple, engaging features and more driving-related functions for users to look forward to.

With the new MINI Connected app, you can now look forward to better navigation with MINI Streetwise, as well as a more visual driving experience and helpful features like online search and quick calling.

INTRODUCING MINI STREETWISE AND MORE

The new central feature of the app is MINI Streetwise. You can now find the best route even before the drive has started – using personal driving data, your current location and your past journeys. It also displays info like the journey duration and fuel consumption. Clicking on the destination pin calls up the estimated time of arrival together with alternative routes, including data such as distance, journey duration and fuel consumption. Users can choose the display option that works best for them and information can also be visualised in the Centre Instrument once the smartphone has been connected to the MINI. This means that you can use your car display to navigate directly, instead of attaching your phone or GPS to the windscreen.

Then there’s the Online Search function, which can be used to quickly find places and addresses while in the car and transfer them straight to the optional MINI navigation system for route planning. It’s also possible to place phone calls directly from the Online Search function as well, for instance to make a reservation at a restaurant.

For added convenience, MINI Connected links to your smartphone’s calendar. All appointments as well as your to-do list are then shown in the vehicle display and event details can also be imported into the navigation system.

AN INTENSELY VISUAL EXPERIENCE

Another great addition to MINI Connected is the performance-oriented Sports Instruments and Force Meter vehicle apps. Information, which can be displayed directly in the MINI Centre Instrument, includes rev speed, torque, engine temperature and current engine output. The Force Meter visualises all accelerating forces on the screen while on the move, using graphics to indicate the current longitudinal and lateral acceleration in sectors surrounding a virtual MINI in the centre of the display.

BASIC JUST GOT BETTER

When it comes to your Status, Profile and Apps, the MINI Connected app once again offers a more user-friendly experience. The Status option provides you with your vehicle’s location, fuel level, potential range and the last journey recorded. You also have access to all your downloaded and available apps with the Apps section. And in true MINI style, the Profile section helps you keep track of your personal info, as well as stats from your MINI. There’s also an information section with tutorials to help you take full advantage of the app.

Download it on your Apple or Android device and start exploring.

2016 December 09 10:29

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Experience Virtual Reality with MINI.

MINI recently launched a global marketing campaign, using virtual-reality (VR) to show fans an entirely different perspective.

2016 December 09 10:29

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Experience Virtual Reality with MINI.

MINI recently launched a global marketing campaign, using virtual-reality (VR) to show fans an entirely different perspective. With two 360-degree short films, MINI has become one of the select few brands to take advantage of VR – can you say trendsetter?

In line with the recent rebrand, MINI has taken a completely new approach to marketing the brand. It’s about giving followers and fans something engaging and unexpected – and that’s exactly what the MINI 360-degree experience delivers.

With two 6-minute short films, entitled “Real Memories” and “Backwater”, MINI brings to life a visual, hyper-real style of storytelling that’s nothing short of an immersive experience.

The films were shot in Barcelona using a custom stereo rig with nine RED Dragon cameras offering a combined resolution of 14k. A custom 7 GoPro camera rig was developed specially for scenes inside the car. For more about the filmmaking, you can view the MINI how to video.

To get the full experience though, MINI fans and followers across more than 20 countries are invited to order their complimentary MINI Cardboard Viewers. You can order yours by visiting www.mini.co.za/360.

The MINI Cardboard viewers are based on the new version of Google Cardboard and MINI plans to distribute more than 140,000 of them, free of charge, for the campaign.

Once you’ve ordered and picked up your viewer from a participating MINI dealer, all you have to do is navigate to the videos on YouTube, click the VR icon that appears onscreen, and pop your smartphone in the viewer.

Even if not for the MINI Cardboard Viewer, you can visit the campaign website for exclusive behind-the-scenes videos, trailers and more about the new MINI Connected features.

2016 December 09 10:40

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MINI reinvented: In the spirit of the times.

Along with the new MINI Clubman, MINI unveiled its new branding at a world premiere which took place in Berlin on the 24th of June 2015.

2016 December 09 10:40

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MINI reinvented: In the spirit of the times.

Along with the new MINI Clubman, MINI unveiled its new branding at a world premiere which took place in Berlin on the 24th of June 2015. With a rich heritage and fan base to match, the branding overhaul was a major step for the brand.

What appears as a newly designed logo, new font and new visuals for the brand is actually the first step in reinventing the way people think about MINI. Sebastian Mackensen, head of MINI, emphasised: “Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. We want to continue the MINI success story and have refined our brand strategy and refreshed the brand’s visual identity.”

THE STRATEGY BEHIND THE OVERHAUL

The global relaunch of the MINI brand is the most significant leap in brand identity since 2001, with a new corporate design effective immediately. The central idea is the combination of clear, emotionally-appealing design – with a focus on the essential.

In fact core messages and authentic communications are a major part of the new brand strategy. The new tonality will also help to reshape the brand, and bring it to life in the eyes of MINI customers everywhere.

GETTING TO KNOW THE NEW MINI

The new logo speaks volumes with its minimalistic, yet striking approach. It stands by itself, with no imitation of material or shape. The logo has been rendered into a 2D logo, although based on the 3D version, in order to preserve MINI’s high recognition value. The new MINI Serif font also speaks to the brand’s strong design orientation. There is quite a distinct contrast between tradition and modernity, while remaining easy to read and giving content the room it needs.

LETTING THE CARS SPEAK FOR THEMSELVES

The new CI and visuals are actually a carefully designed platform to showcase content and allow the MINI models to shine. Separate visuals and wording were developed for each of the five main models in order to highlight each of their unique characters – while still staying true to the MINI image overall. The first of these unique representations will be seen in the MINI Clubman, with more to follow.

DISCOVER THE MINI CLUBMAN

With the release of the new MINI Clubman, the world is able to see the refreshed MINI brand come to life. The new MINI Clubman is urbane, with iconic design, high-quality materials and a focus on the most important functions for the customer.

Staying true to the car’s character, the MINI Clubman campaign tone is defined by simple elegance and high-end, authentic materials. It presents a confident design statement that works without headlines and lets the car speak for itself.

The MINI Clubman is seen in urban settings, with genuine backgrounds featuring unexpected elements. The sentiment of “go with your gut” can be seen throughout. It’s about using your intuition and as such, the campaign will explore new directions in its efforts to inspire customers and engage them in dialogue.

2016 December 09 10:38

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Short film shows MINI Convertible in a new light.

Oscar Winner, Joachim Back, recently partnered with MINI to bring the vision for the new MINI Convertible to life in the short film, "This Day Forward".

2016 December 09 10:38

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Short film shows MINI Convertible in a new light.

Oscar Winner, Joachim Back, recently partnered with MINI to bring the vision for the new MINI Convertible to life in the short film, “This Day Forward”. The film was released online and views are already stacking up on YouTube.

"This Day Forward" is not only a beautiful piece of cinema, but an exceptional way to launch the new MINI Convertible. In line with the new MINI brand identity, the focus on creating engaging, authentic and original executions when it comes to advertising new models can be seen in the film.

With "This Day Forward", MINI has deliberately distanced itself from regular advertising media and set a new benchmark. It’s a response to the changing needs of their target group, for whom classic advertising is less and less relevant.

"This Day Forward", which is the third phase of the MINI Convertible campaign, presented viewers with a very real question – reason or passion?

Protagonist Jake finds himself in such a situation. He has to decide whether to sell his record label in a deal worth millions or reject the offer and continue to pursue his dream in the music business. A total of three episodes, in which Jake relives the day of his decision, show how Jake gradually resolves to follow his heart. The film’s unique narrative mechanism, which reveals different facets and details of the story step by step, creates suspense and visualises the implications of Jake’s dilemma.

The message of the film relies on Jake’s relevant and authentic story to convey MINI’s core brand values of passion and a positive attitude to life in an emotional and contemporary way.

"This Day Forward" personifies in Jake both the MINI target group's positive and cosmopolitan attitude to life and the character of the new MINI Convertible – freethinking and open-minded, with a zest for life. The car is seen moving effortlessly through the city, naturally standing out from the mundane scenery of everyday living.

Award-winning director Joachim Back, who won the Oscar for Best Short Film for "The New Tenants" in 2010, was the architect behind the camera. The Danish director's experience with short films made him the ideal creative partner for MINI. With his ambitious cinematic aspirations and love of detail, his work for the MINI Convertible went far beyond the classic promotional film. His interpretation of the MINI Convertible’s character created something quite unique.

"By presenting the MINI Convertible attitude in a unique film, we are able to create a sustainable and authentic experience with an intensity that cannot be achieved in a regular ad", explains Marc Lengning, head of MINI Brand Management at BMW Group.

The short film is the heart of the global MINI Convertible campaign. The campaign claim "Stay Open" symbolises the diversity of MINI’s target group. On a rational level, it highlights the possibility of driving the new MINI Convertible with the top down for even longer, thanks to new product features. On an emotional level though, it reflects the free-spirited attitude of its target group, which is always cosmopolitan and open-minded.

Watch the video here: Short Film

2016 December 09 10:41

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MINI John Cooper Works for the win.

We've always known that the MINI John Cooper Works is something special. And if you've been lucky enough to get behind the wheel of one, it's an experience you aren't likely to forget.

2016 December 09 10:41

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MINI John Cooper Works for the win.

We’ve always known that the MINI John Cooper Works is something special. And if you’ve been lucky enough to get behind the wheel of one, it’s an experience you aren’t likely to forget. The go-kart handling alone is enough to confirm that this car a born winner – and it seems everyone agrees.

The MINI John Cooper Works received top marks in the importer small car category at the Sport Auto Awards 2015 which took place in Munich, Germany recently. However, “small” is relative because the MINI John Cooper Works definitely packs a punch with its thrilling performance.

The sport auto awards have been around since 1980, and rank among the longest-standing vehicle awards in the world. Even against some very close competition, the MINI John Cooper Works was a clear winner in its category.

Apart from its racy looks and original design, it’s what’s under the hood that will really impress. For starters, the MINI John Cooper Works is driven by the most powerful engine ever installed in the brand’s production models. The 2 litre 4-cylinder petrol engine with MINI TwinPower Turbo Technology generating 170 kW (fuel consumption according to EU: 6.7 l/100 km, combined CO2 emissions: 165 g/km) offers an exhilaratingly fun drive.

The technology behind the engine, suspension and aerodynamics are inspired by motor racing and built for extreme driving fun. In conjunction with the 6-speed manual transmission, the MINI John Cooper Works accelerates from 0 to 100 km/h in 6.3 seconds reaching a top speed of 246 km/h. It’s also optionally available with the 6-speed Steptronic sports transmission.

If you need another reason to take the MINI John Cooper Works on, a test drive is just a click away. For now though, a toast to the MINI John Cooper Works for earning its stripes and proving yet again, that dynamite can come in small packages.

2016 December 09 10:47

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The new MINI Clubman: Go with your gut.

Who says grownups can't have fun? With the MINI Clubman, we can finally say that mature doesn't mean boring. In fact, the new MINI Clubman is anything but.

2016 December 09 10:47

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The new MINI Clubman: Go with your gut.

Who says grownups can’t have fun? With the MINI Clubman, we can finally say that mature doesn’t mean boring. In fact, the new MINI Clubman is anything but. It’s a major refresh with a game-changing 6-door design that’s stylish on the outside and packed with features on the inside.

As the next step in the compact luxury market, the MINI Clubman is set to dominate with its unique combination of functionality, everyday practicality and long-distance suitability – while still maintaining the MINI edge. In true MINI tradition, it offers pure driving fun, charisma and a way to express your individuality.

The MINI Clubman is also a new take on MINI heritage. Features like the side Air Breathers behind the front wheel arches, are a first for the MINI range. The vehicle is also larger overall, giving it an elongated silhouette which balances the car’s width. In fact, the MINI Clubman is the first MINI model to be over 4 metres in length.

So what does this all mean? Well, the MINI Clubman has more to offer in terms of versatility, space and substance. The exterior and interior dimensions are significantly more generous, compared to the new MINI 5 door:

  • Length + 27 centimetres
  • Width + 9 centimetres
  • Wheelbase + 10 centimetres
  • Five fully-fledged seats
  • Luggage compartment volume 360 litres
  • Rear backrest with 40:20:40 folding split
  • Maximum storage volume: 1 250 litres.

As for the interior cabin, it’s charming to say the least. The intuitively usable controls and displays make operating the vehicle a breeze. The LED lighting ring and large Infotainment display also go a long way in ensuring any trip is anything but dull. The MINI Clubman isn’t all about flash though. With more storage possibilities, comfort features and connectivity inside the vehicle – it offers not just driving fun, but genuine convenience and enjoyment. For more info on the new MINI Clubman, click here.

Being the first model to represent the new MINI branding is no small feat, but the MINI Clubman has what it takes to drive the brand forward.

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